Our Mission

The competition for audience attention has never been more intense, and the gatekeepers never more complex. Publishers have had to learn how to optimise stories for algorithms, not people. If you want to create stories that make an impact on people’s lives and attitudes, it’s hard to know what platforms to focus on, or how much time and money to spend on building audiences. This is made even harder for small public impact media organizations with limited resources and time.

The Diffusion Network is a coalition of six public-impact publications covering global health and science-related topics, working together to overcome the problem of distribution and syndication of good quality content. We do this by conducting small-scale media experiments, sharing resources - we reach out to potential syndicators as a network, and getting together to look at the issues around syndication and distribution, including by bringing in insights from experts from around the world. As we’re all small publications and newsrooms, working together amplifies our potential impact and reach in ways that we just couldn’t do alone.

The Diffusion Network is supported by the Bill and Melinda Gates Foundation and managed by Storythings.

It can feel a lonely world out there for new publications like ourselves navigating the fast-moving global media world. The Diffusion Network has given us the chance to brainstorm ideas to boost both content and distribution with some brilliant minds. And the results have been quick — syndication in the likes of Quartz and El Pais and ideas that promise innovative stories for a greater readership.
— Alistair Scrutton, Anthropocene

What We've Achieved

Here's a selected list of some articles from our network that have been syndicated by publications like Quartz, Huffington Post India, Scroll, El Pais (Spanish) and Hacking Finance so far:

February 2018:

March 2018:

April 2018:

May 2018:

June 2018:

Joining the Diffusion Network gave us the chance to escape the daily news frenzy, to rethink what we do and to plan how to do it better.
— Patricia Fernández de Lis, Materia (El Pais)